Growth Roadmap
We look inside your ad accounts, Analytics and sales data, measure where the budget goes, and build a 90-day roadmap.
Who it is for
Companies with a regular ad budget, working with an agency or their own team, who want to know what the budget really returns and what to do next.
Seven areas
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Measurement and data
Are sales credited to the right channel? Are the numbers in your reports real?
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Ad investment
What does the Google and Meta budget really return, and where is it wasted?
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SEO
Which searches bring customers, and where are you missing altogether?
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Message and content
Do your ads and the pages they lead to say the same thing? How do you stand apart from competitors?
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The path to purchase
Where and why do visitors drop off between the ad’s landing page and checkout — including how much slow pages cost you?
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Keeping customers
What happens after the first purchase, and why customers do not come back.
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Agency and tools
Is the work in the contract being done? Are the tools you pay for being used?
How it works
- Introduction and access: ad accounts, Analytics, Search Console and sales data.
- Analysis over 2–3 weeks.
- Presentation: the findings and the roadmap, together with your team.
What you get
- A prioritised 90-day plan.
- A proposal for how to split the marketing budget.
- For every task: who owns it and what it is expected to change.
Questions
- Do we have to work with you afterwards?
- No. You can carry out the roadmap with your own team or agency; if you like, we can also do it together.
- Should we start with the free scan?
- It helps but is not required.
Next step
Want to carry out the roadmap together?
Let’s plan a call
Tell us briefly about your business and your ad channels.