Market Entry
Launching a digital transformation and innovation product into a new market
- Services
- Growth Marketing Strategy
- Digital Marketing & Performance
- Industries
- Technology
- Innovation
- What we did
Go-to-market plan, account-based and performance marketing, and a cross-functional launch with agencies and partners on a tight budget.
A technology organisation was bringing a new digital transformation and innovation product to a market it had not served before. We led the go-to-market: defining who the product was for, building a target list of enterprise and institutional accounts, and shaping the launch message around their transformation goals.
Account-based marketing reached decision-makers in strategic accounts, while performance marketing built wider demand. We coordinated internal teams, external agencies and partners under strict budget discipline. The launch engaged more than 60 strategic enterprise accounts and generated $1.4M in incremental revenue in its first year.
For a similar roadmap for your company: Growth Roadmap
