Marketing Automation
A three-minute digital sales and activation channel that multiplied e-invoice subscribers
- Services
- Digital Marketing & Performance
- Growth Marketing Strategy
- Industries
- B2B Software
- E-invoicing
- What we did
Landing page UX/UI redesign, a self-service sales and activation flow, offer design, Make-based marketing automation and a full-funnel digital campaign plan.
A B2B software company set out to capture new opportunities in the e-invoice market with a fully digital way to buy and start the service. We led a self-service channel built on research: a redesigned landing page, a simple registration, offer selection and payment flow, and instant activation — from first visit to active account in three minutes.
Distinctive e-invoice packages, promotion codes and free trials gave people a reason to try it; targeted campaigns automated with Make and a full-funnel digital plan brought them in. In the first six months, landing page visitors rose 137% and CTR improved by nearly 100 bps; time on page grew 25% and bounce rate fell by about half. Leads increased 123%, prospects 223% and subscribers 567%.
For a similar roadmap for your company: Growth Roadmap
