SaaS Growth
A self-service demo, trial and purchase journey for an e-audit SaaS product
- Services
- Growth Marketing Strategy
- Marketing & Sales Alignment
- Industries
- SaaS
- E-audit
- What we did
Single-step registration, a guided demo with videos, trial-credit packages, time-limited offers, a secure checkout and telesales follow-up.
A B2B software company wanted to grow its new e-audit SaaS product through a fully digital journey from sign-up to purchase. We designed it around a few clear UX decisions: a single-step registration, a demo with step-by-step guidance and short videos, and three trial credits that let users try the key features while keeping them valuable.
When the trial ended, users were guided to exclusive discounted offers and add-ons; time-limited campaigns and highlighted best-selling packages helped them decide. A streamlined checkout with visible security certifications built trust, and telesales followed up with users who did not buy right away. Demo-to-purchase conversion rose, and customer acquisition and engagement grew.
For a similar roadmap for your company: Growth Roadmap
