Cross-Sell
Integrated sales, pricing and marketing campaigns across a $300M+ enterprise portfolio
- Services
- Marketing & Sales Alignment
- Growth Marketing Strategy
- Industries
- Telecommunications
- Enterprise ICT
- What we did
Portfolio and pricing strategy, integrated cross-sell campaigns for enterprise customers and key accounts, and executive KPI dashboards.
A leading telecom operator wanted more revenue from its existing enterprise customers across cloud, managed services, security, connectivity and mobility. We owned the $300M+ B2B portfolio — revenue growth, pricing, budget and commercial planning — and focused it on selling more solutions to the customers it already served.
Sales, pricing and marketing worked as one: integrated campaigns combined targeted offers, pricing and account-team activity for enterprise customers and key accounts. Executive dashboards brought revenue, pipeline, campaign ROI and conversion into one view. Cross-sell revenue across enterprise customers rose 18%, and commercial forecasting accuracy improved by 15%.
For a similar roadmap for your company: Growth Roadmap
