Customer Acquisition
Insight-led campaigns that grew subscribers across a $500M+ consumer portfolio
- Services
- Growth Marketing Strategy
- Digital Marketing & Performance
- Industries
- Telecommunications
- Consumer
- What we did
Customer insight and analytics, offer and pricing optimisation, multi-channel acquisition campaigns and retention programmes.
A mobile operator needed to grow its subscriber base in highly competitive mass-market segments. We owned a $500M+ consumer portfolio — subscriber growth, pricing, campaigns and revenue — and used customer insight and analytics to decide which offers, prices and audiences each campaign should target.
Multi-channel campaigns brought those offers to market, while retention-focused initiatives kept existing customers satisfied and loyal. Subscriber acquisition rose 35%.
For a similar roadmap for your company: Growth Roadmap
