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Marketing and Sales Alignment

Account-based marketing that turned automotive target accounts into qualified sales opportunities

Marketing and Sales Alignment
Services
  • Marketing & Sales Alignment
  • Digital Marketing & Performance
Industries
  • Automotive
  • B2B Software
What we did

Ideal customer profile, a shared target-account list, personalised content and LinkedIn ABM, lead nurturing and decision-maker outreach.

A B2B software company wanted more qualified opportunities from large automotive manufacturers, while marketing and sales worked from different lists and targets. We started with a precise ideal customer profile: automotive parts and tire & wheel manufacturers with 200+ employees and annual revenue above TRY 500 million in Istanbul, Ankara, Bursa, İzmit and İzmir — and their CEO, CFO, CTO, CPO and CDO.

Marketing and sales then worked from one target list built from CRM, LinkedIn audiences and sales-funnel data. Personalised messages, sector success stories and webinars reached the accounts; targeted ads kept them engaged, and InMail and video outreach opened conversations with decision-makers. The programme reached 70% of target accounts and helped raise MQL-to-SQL conversion by 30%.

For a similar roadmap for your company: Growth Roadmap

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